Is there a link which describes the requirements and benefits of being a Certified Wagoneer Dealer?
I don't know about the requirements but from Jeep's website it seems like dealers will have a separate Wagoneer/Grand Wagoneer showroom with specific staff to deal with customers.
VIP Treatment at the Dealership
The all new Wagoneer and Grand Wagoneer redefines the premium SUV experience. Reserve a Wagoneer or Grand Wagoneer or sign up for updates about this premium SUV today!
Our customers have high expectations, and our Certified Wagoneer Ambassadors are ready to exceed them. Each Ambassador has completed over 90 hours of dedicated Wagoneer and Grand Wagoneer training to offer you specialized knowledge and solutions, helping build a long-lasting relationship.
• Customer First Award for Excellence by J.D. Power, ensuring our Certified Wagoneer Dealers adhere to the highest standards of customer service.
• One-on-one appointments with a Certified Wagoneer Ambassador to help guide you through the sales and service process.
• Fully digital display areas outfitted with tablet technology to help you choose the right Wagoneer model.
• Upgraded lounge areas with complimentary Wi-Fi, charging stations, snacks and beverages to keep you comfortable.
For the first time in its history, Jeep is selling a truck starting at more than $100,000. Will buyers bite?
They say the Grand Wagoneer and Wagoneer customer will be given the VIP treatment like never before. They point to things like the separate showroom and service area, the VIP helpline available for length of ownership, that only Wagoneer Certified Dealers will sell the trucks, and those are exclusively dealers who earn a Customer First award for excellence by J.D. Power.
Christian Meunier, Jeep brand chief executive officer, told Autoweek
that the company is trying to get more dealers to agree to a dedicated showroom for the two SUVs and that so far dealers are showing great interest. He said Jeep research shows that when dealers build separate facilities, they sell more cars, customers have a lot more satisfaction with their experience, and the dealers are making a lot more money.
Jeep officials also point out that the brand is making “10 Customer Promises” to every Wagoneer and Grand Wagoneer owner, including staffing dealers with Certified Wagoneer Ambassadors who have taken more than 90 hours of training and passed certification exams and thus “really understand the brand, the products, full feature sets, and use cases.” Another promise is Jeep offering a remote showroom, test drives and delivery for sales and vehicle pickup/delivery for service, a free service loaner, and 24/7 customer support.